The Brief
Justine Phillip is an artist and researcher whose practice spans installation, object-making, and critical inquiry. She runs her own studio and has exhibited widely — but her digital presence wasn’t reflecting the depth or rigour of her work.
The brief was deceptively simple: build a website that presents her practice honestly. No over-designed portfolio template. No generic artist website. Something that actually felt like it belonged to the work.
The Challenge
Artist websites sit at an awkward intersection of portfolio, CV, and research documentation. They need to serve multiple audiences simultaneously — gallerists, curators, institutions, collaborators, and the public — each of whom comes with different needs and different levels of familiarity with the practice.
Most artist websites fail at this because they try to do too much at once, or they default to a grid of images with minimal context. Neither serves the work well.
What We Built
We structured the site around Justine’s practice rather than around a standard portfolio template. Work is presented with its own context — materials, dimensions, exhibition history, and artist statements that actually communicate something rather than gesturing at meaning.
A research and writing section brings together essays, published texts, and critical writing, giving visitors access to the intellectual framework behind the studio practice. This matters particularly for institutional audiences and collaborators who want to understand the work before they reach out.
The studio page communicates availability for commissions, residencies, and collaborative projects — with a clean contact system that makes it easy for the right people to get in touch.
The design is restrained by intent. Typography does the heavy lifting. The work has space to breathe.
The Result
Justine now has a digital home that does justice to the practice without overpowering it. The site serves as a genuine research and reference resource — for galleries considering her work, for institutions exploring collaboration, and for anyone wanting to understand what the studio is actually doing.
It’s the kind of website that makes the follow-up email easier to write, because the groundwork has already been laid.